So it’s happened. We’re finally here: Copy Gold has arrived.
Welcome to the first episode 🎉
Really exciting to have you on board Jesse, thanks for subscribing.
I look forward to bringing you useful insights and guidance on how to become a better copywriter and marketer.
Methods and practices I’ve used to a great level of success.
As well as pointers and tips, I’ll be doing interviews every 3 newsletters. Talking with all types of business owners, CEOs, copywriters, marketers & creatives.
I’ll grill them on their day-to-day business life and the challenges they face growing their brands.
More info on our first guest in the next episode of Copy Gold.
Shall we proceed?
Let The Ego-Go
Leave the ego at the door.
You do not matter. Your feelings either.
Sorry to say.
Learn to dance unashamedly to the beat of your client’s drum (within reason, of course).
You’re working for a business that your client would’ve started in a shed, refer to as their ‘baby’ or have thrown their whole entire life savings at. Much to the dread and horror of their better half.
Unfortunately, against your better judgment, they’ll always be right.
That’s just the way it is (*2Pac voice).
I worked recently for a well-known SaaS company in the US.
An email project.
I got the brief and everything was fine.
Then, as if by magic, my ego kicked into action like Pop-Eye devouring his first can of spinach of the day.
I proceeded to come up with a hundred game-changing copy ideas that I believed would change their world and make them shit tonnes of cash.
I failed.
I’m not ashamed to admit that. They didn’t dig it and you know why…
- I went with the copy that I thought was best, not what was best for the client
- I didn’t position myself as the owner of the business, but as an outside entity (THE EGO), a knight in shining armour, brought in to save the day
I learnt a lot from that gig.
You can present the greatest, most engaging copy and still get a response you weren’t hoping for.
Master the art of letting that ego purr quietly in the corner.
The client will do what they please with your copy too, even if it means mauling it to death in the G suite.
Preserve your energy.
Smile through gritted teeth. It’s going to happen.
As long as you nail the brief and get paid on time… it’s all good.
Keep it moving and onto the next.
🚨 In Other News 🚨
As we’re all knuckling down, trying to keep as sane as possible, some of the big boys of business are up there: in outer space.
You could have actually bought a seat next to Mr Bezos on the Blue Origin space ship.
Would of only set you back a measly $28 million.
Bit steep considering you know the food will be crap and you’re only three technical hiccups away from certain death.
Don’t get me started on the toilet situation.
28 mill to go around catching my faeces with a butterfly net…
No thanks.
Never could I have imagined life intimating art more than these billionaire CEOs looking like baddies from an Austin Powers skit. Phallic space rockets and everything.
A sign of the times? Too right.
That’s Copy Gold numero uno wrapped like a burrito. Buzzing to keep the content coming and already looking forward to the next one.
So, here’s the take-away:
- Even when you know best, but your words are falling on deaf ears, put the ego on ice
- The client is the one steering the ship, even though you’re the writer creating the copy
Yes, climb to the top, of course, reign supreme, become the boss you want to be. Smash the game.
Just be aware of the role the ego plays along the way.
